Tag: Harley Davidso
Mark Twain: A Frothy Brew of Harley-Davidson and Budweiser—A Twainian Tale of Branding Redemption
Budweiser, aiming to overcome a marketing misfire, aligns with Harley-Davidson, a symbol of American resilience and grit.
The previous Bud Light campaign, involving transgender influencer Dylan Mulvaney, led to a backlash and boycott,...
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